To evaluate the potential injury risks of mechanical massage seats during vehicle rear-end collisions, this study employed the Hybrid III 50th percentile male dummy model to conduct comparative crash simulations between conventional automotive seats and mechanical mas-sage seats, with particular focus on analyzing occupant injuries to the head, neck, chest, and lumbar spine. The results showed that when using the 3ms resultant acceleration as the chest injury criterion, the values for mechanical massage seats and conventional seats are 26.6 g and 27.7 g, respectively, both meeting requirements; for the normalized neck injury criterion (Nij), conventional seat occupants exceedes the threshold of 1, indicating significant injury risk, while mechanical massage seat occupants demonstrates excellent performance across all neck injury metrics with an Nij value of 0.51, providing better protection; mechanical massage seats show greater advantages in reducing head injury risk, with lower HIC values for occupants; regarding lumbar injuries, the maximum force on conventional seat occupants is 1 670 N compared to 1 800 N for mechanical massage seat occupants, with the maximum LIC values being 4.32 and 3.67, respectively, both meeting safety standards and ensuring passenger safety. This research verifies the safety and reliability of mechanical massage seats in rear-end collisions, providing important reference value for future development and widespread application of mechanical massage seats.