Abstract:

It is urgent to conduct in-depth investigation and research on the safety risks faced by pedestrians in the traffic environment from the human factors to avoid pedestrian collision accidents. Based on the theory of behavior planning, the external factors and internal characteristics that affect pedestrian's cognition of safety risks were extracted with the methods of data quantitative analysis and field investigation. These factors mainly includes traffic environment, behavior of other traffic participants, electronic products, social pressure, self-moral constraints and behavior habits, and further constructs pedestrian's psychological map in the process of traffic participation like. The results shows that men are significantly higher than women in terms of risk intention; the pedestrian attention is significantly improved with the dim light in terms of weather and light; the pedestrians composed of the elderly and teenagers will make others more alert, while the middle-aged people will make people feel more relaxed; the factors affecting pedestrian risk behavior intention are mainly divided into environment, traffic experience and self-restraint. The research results can provide theoretical reference for improving traffic environment and setting up warning signs, and also provide new ideas for research on how to reduce the safety risks faced by pedestrians.

Key words: traffic safety, pedestrian psychological risk, multifactor interaction, behavior planning theory