Abstract:

Investigation on test drivers is an important way for the potential consumers’ evaluations and
purchase intentions of a new car coming into the market. This paper analyzes test-drivers’ perceptual
evaluations and purchase intentions using a questionnaire survey of 668 test-drivers collected in Shanghai
International Automobile City Test Drive Center as basic data, with using SPSS statistical analysis software to do
frequency analysis, cross analysis, correlation analysis and Logistic regression analysis. The analysis included
the individual characteristics and the preferences of test-drivers and their evaluations on electric vehicles (EVs)
performances. The results show that EV potential buyers are male customers, who already have cars, travel
more than 10 km to work with requiring EV speed of 60-80 km/h, and they prefer EV charging in public parking
lot, and they worry more about EV charging infrastructure and after-sale service than the higher price of EV.